As a blogger you may hear people speaking about DA or Domain Authority – especially if you are looking at collaborating with brands.

Some brands will ask you for your blog DA before agreeing to collaborate.

What is Blog DA?

DA stands for Domain Authority. Domain Authority is a search engine ranking score that gives an indication of how well a website will rank on search engine result pages (e.g. Google). A Domain Authority score ranges from 1 to 100.

Many brands will use sites such as MOZ to check your DA. Your score will often determine whether or not they wish to collaborate with you.

What is a ‘Good’ DA?

Unfortunately there is no definitive answer to this. The higher your DA the better. Each brand will have their own criteria and threshold – this is usually determined by the average DA of your blog niche (e.g. other mum blogs).

As a general rule, a lot of bloggers aim to keep their DA above 20-25. A lot of brands use this as their minimum criteria for collaborations.

How to Improve Blog DA

Google uses lots of factors to decide how highly your pages rank – therefore DA also uses a number of factors to work out a score. The following factors will affect your DA score:

• Website age
• SEO (search engine optimisation)
• Link profile

The best way to help improve your DA is ensure good overall SEO and have a variety of backlinks from high-authority sites.

So working with and contributing on other blogging sites can be a quick and easy way to boost DA.

You can do this by just contributing a quote or opinion on a blog or writing a guest blog for another page.

If you are a mum blogger looking to boost your DA you can check out The Big Mummy Blog Share.

Or find more DA boosting tips here!

Thanks for reading!